Video Marketing – It is no secret how fast technology is growing. Once broadcast television entered our homes the video genie was never to return to it’s movie house bottle. Now video is popping up in some fairly unlikely places, such as ATMs, taxis, mass transit signage and of course on our tiny cellphone screens and tinier still, smart watch faces. It’s no wonder (well a small wonder at least) that we are all so moved by a moving image. It has been said that the majority of human communication is nonverbal.
Video, with its motion and sound goes furthest in saying more with less. The “less” being time. When you hear the phrase “A picture says a thousand words” you can easily see that setting that picture in motion has an exponential effect. An effect that uses our uncanny ability to process all of that verbal and nonverbal information instantaneously. Arctium Branding & Communication is committed to producing clear, clever and compelling video for the web, television and all media streams present and future.
This understanding leads to a perennial question. What does it take to produce a professional, clear and powerful video communication? The answer comes back in ways that can be said of marketing since its earliest years.
Know The Clients Market: When it comes to understanding what your customers and prospects need communicated to them we do the work. We learn the motivating factors driving your market. We produce your video message to reach them powerfully.
Know The Message: Marketing is best when it is indistinguishable from your brand. Your product or service is the star and we are about making it move and speak in its best light. Video communicates your call to action more personally than any other media because if a picture is worth a thousand words video does this at 30 frames a second.
Know The Technology: The hardware and software are evolving at an extraordinary pace. Some technology is “hot” but we believe “cool” often strikes a better balance. As professionals we are committed to staying in front of the skills curve while staying within your budget in our practical service. It is our policy to take on regular training and ever expand our knowledge base. This translates to a professional and economical video marketing product.
To see more video marketing projects we’ve led as producer/director please review the video gallery at CarpeVM.com/videos/